A.X.E.L — Lead & Job Management for Tradesmen
One Platform to Run Your
Entire Trade Business
Leads, quotes, invoices, timesheets, expenses — all in one place. Start free, scale as you grow. No contracts, cancel anytime.
Just getting started? Try our free Apprentice plan — 10 leads/month, no card needed.
Starter
Capture every lead. Quote fast. Get paid.
For active lead generation
- ✓Unlimited leads
- ✓Lead map view
- ✓Meta Lead Ads
- ✓Stripe Payments
Pro
Your full toolkit — jobs, expenses, materials.
Complete business management
- ✓Job management
- ✓Tasks & to-dos
- ✓Loadouts
- ✓Custom branding
- ✓Optional add-ons (Xero/QB/Calendar)
Business
Growing team? Run your crew from one place.
Team management & integrations
- ✓Team management
- ✓P&L Reports
- ✓Xero & QuickBooks
- ✓Google Calendar
Enterprise
Full power for established operations.
Unlimited leads · 10 users included · +£9/mo per extra seat
Everything in Business + custom API access + priority support
Optional Add-ons
AI Features
Available as add-on for Starter, included in Pro+
WhatsApp AI Bot
£249 setup fee + £49/month ongoing
Xero / QuickBooks / Google Calendar
Available as add-on for Pro, included in Business+
Compare All Plans
| Feature | The ApprenticeFree | Starter£19/mo | Pro£29/mo | Business£59/mo | Enterprise£119/mo |
|---|---|---|---|---|---|
| Leads | 10 leads/month | Unlimited leads | Unlimited leads | Unlimited leads | Unlimited leads |
| Users | 1 user | 1 user | 1 user included | 3 users included | 10 users included |
| Lead Management | ✓ | ✓ | ✓ | ✓ | ✓ |
| Calendar | ✓ | ✓ | ✓ | ✓ | ✓ |
| Customer Management | ✓ | ✓ | ✓ | ✓ | ✓ |
| Dashboard + Stats | ✓ | ✓ | ✓ | ✓ | ✓ |
| Push Notifications | ✓ | ✓ | ✓ | ✓ | ✓ |
| File Attachments | ✓ | ✓ | ✓ | ✓ | ✓ |
| Activity Feed | ✓ | ✓ | ✓ | ✓ | ✓ |
| Client Quote Portal | ✓ | ✓ | ✓ | ✓ | ✓ |
| Lead Map | — | ✓ | ✓ | ✓ | ✓ |
| Quotes & Estimates | — | ✓ | ✓ | ✓ | ✓ |
| Invoicing | — | ✓ | ✓ | ✓ | ✓ |
| Stripe Payments | — | ✓ | ✓ | ✓ | ✓ |
| Meta Lead Ads | — | ✓ | ✓ | ✓ | ✓ |
| Job Management | — | — | ✓ | ✓ | ✓ |
| Tasks & To-Dos | — | — | ✓ | ✓ | ✓ |
| Expense Tracking | — | — | ✓ | ✓ | ✓ |
| Materials Catalogue | — | — | ✓ | ✓ | ✓ |
| Loadouts | — | — | ✓ | ✓ | ✓ |
| Custom Branding | — | — | ✓ | ✓ | ✓ |
| Timesheets | — | — | — | ✓ | ✓ |
| Team Management | — | — | — | ✓ | ✓ |
| Recurring Invoices | — | — | — | ✓ | ✓ |
| P&L Reports | — | — | — | ✓ | ✓ |
| Weekly Digest Emails | — | — | — | ✓ | ✓ |
| Google Calendar Sync | — | — | — | ✓ | ✓ |
| Live Job Timers | — | — | — | ✓ | ✓ |
| Custom API Access | — | — | — | — | ✓ |
| Priority Support | — | — | — | — | ✓ |
Track Every Lead
Capture leads from any source, see them on a map, and never let one slip through the cracks. Know exactly where your work is and where your next job's coming from.
Quote to Invoice
Send professional quotes on site, convert them to invoices with one tap, and track every expense. From first enquiry to final payment — all in one flow.
Manage Your Team
Track timesheets, assign jobs to your crew, and pull P&L reports that actually make sense. See who's where, what's profitable, and where to grow next.
Website + A.X.E.L Bundle
Book a website with Axel Up and get your first 30 days of A.X.E.L free
Complete web presence + lead management. The perfect combo for growing trades.
Get Your BundleFrequently Asked Questions
Can I switch plans anytime?
Yes, you can upgrade or downgrade your plan anytime. Changes take effect immediately, and billing is prorated.
Is there a free trial?
Yes! All paid plans come with a 14-day free trial. You'll enter card details at signup so your subscription kicks in seamlessly after the trial. The Apprentice plan is completely free forever with 10 leads per month — no card needed.
Do I need a website to use A.X.E.L?
No, A.X.E.L works as a standalone platform. However, when you book a website with Axel Up, you get 30 days of A.X.E.L free.
What payment methods do you accept?
We accept all major credit and debit cards via Stripe. Payments are secure and processed monthly.
Can I cancel anytime?
Yes, there are no contracts or cancellation fees. You can cancel your subscription at any time from your account settings.
Do you offer refunds?
We offer prorated refunds for annual subscriptions. Monthly subscriptions run until the end of the billing period.
Ready to Get Your Trade Business Organised?
Start managing your leads, quotes, and jobs — all in one place.